Filomena Di Luise
Open for speaking, panels, and mentorship

Business Development Lead.
Purpose Strategist.
Entrepreneur.

Fueling business transformation with purpose, social impact, cloud solutions, advanced analytics, and AI strategy. Achieving triumphant, sustainable growth on an international scale.

Trusted leadership experience @

Deloitte Bip Philip Morris International SAP Oracle Capgemini

The Intersection of
Math & Meaning

Summa cum laude Master's Degree in Statistics from La Sapienza University of Rome and Harvard Business School strategy training shaped a career that bridges the gap between deep analytics and human potential.

Today, my mission is to inspire leaders to align purpose and performance to prove shared vision drives sustainable growth.

Filomena Di Luise
The most authentic growth happens when purpose becomes a strategic driver, not just an ideal.
Strategic Innovation

The Purpose Avocado Framework

A visual tool featured by the Forbes Business Development Council to analyze alignment between corporate strategy and authentic purpose.

The Hard Core

The Hard Core

Values & Vision

The seed of authentic purpose. The non-negotiable values and vision that provide stability and the potential for future growth.

The Soft Core

The Soft Core

Strategy & Operations

The flesh, the substantial part. The operational strategies, processes, and daily actions that bring the core purpose to life in the real world.

The Peel

The Peel

Perception & Brand

The skin, the external layer. How the market perceives the organization and its reputation. It must protect and reflect what lies beneath.

Actionable Methodology

The Purpose Alignment Dashboard

Purpose can’t be assumed.
Three steps to measure, monitor and manage it like any other business-critical strategy.

Build a KPI backlog

Assess & Tailor

An exhaustive inventory of purpose-aligned metrics spanning organizational and individual levels, customized to the firm's scale, industry, and strategic priorities.

Assign metrics

Prioritize & Score

Begin by uniform KPI weighting. Dynamically prioritize by relevance and impact, applying performance thresholds informed by experience and best practices.

Visualize the data

Track & Decide

Deploy simple visual aids, like radar charts or color-coded scorecards, to highlight organization thriving areas versus priorities, enhancing transparency and action focus.

Leadership Evolution

The Growship Organizations

Growship redefines leadership as an ongoing process of becoming curious enough to explore, brave enough to change and humble enough to learn.

Mindset Assessment

Evaluate & Empower

Measure leaders and employees on mindset, not just results. This unveils how they think and reveals growth potential and support needs to foster sustainable development.

Safe Experimentation

Explore & Innovate

Psychological safety precedes innovation. Start with pilot projects and low-stakes initiatives, scaling as trust grows. Success fosters firm-wide curiosity and confidence.

Leadership Metrics

Redefine & Measure

Hold leaders accountable for innovation, purpose, and team growth. Reward people developers over number growers. Growship turns uncertainty into opportunity via strategic curiosity.

Implementation Journey

The 5Ps Avocado Roadmap

A five‑stage model that turns purpose into concrete choices, metrics, and governance.
Moving organizations from diagnosis to maturity, embedding purpose into strategy, operations, and decisions.

01

Pursue

Map the organization’s stated purpose against how it is lived, using interviews, surveys and process reviews to establish a rigorous, objective baseline.

Run leadership workshops to share the issues, clarify risks/priorities and agree on initial impact metrics.

02

Prototype

Co-design a tailored Purpose Avocado Framework that translates purpose into concrete operational levers, KPIs and a clear implementation roadmap.

Review the pilot together with key stakeholders to validate the approach and refine the indicators.

03

Prioritize

Translate insights and pilot results into focused purpose‑driven strategic initiatives towards transformative objectives for lasting impact.

Define governance, decision rules and funding priorities that anchor purpose in the strategy cycle.

04

Perform

Embed the framework into day‑to‑day decisions, performance management and live dashboards for monitoring and prediction.

Track results against baseline, refine KPIs and hand over capabilities via a structured “Transition Pack”.

05

Perpetuate

The organization operates autonomously with a sustainable, purpose‑driven system that continuously guides decisions.

Internal teams use the framework, updating KPIs, dashboards and practices without external support.

Career Highlights

2021 – Present

Programme Director

Oracle, Cloud Lift Services EMEA

Strategic Leadership in cloud transformation.

2019 – 2021

Associate Manager

BIP

Development and optimization of complex business processes.

2019

Senior Manager IT

Philip Morris International

Customer-centric digital transformation initiatives.

2015 – 2018

Senior Project Manager

SAP

Innovation in big data products and development frameworks.

Thought Leadership

Featured on Forbes

Media Coverage

Buzz about me